about sandcastle.

We’re a friendly crew of marketing specialists, hand-picked from the best in Australia’s South West. Not everyone loves marketing as much as we do. We get it. It can seem bamboozling. Where do you even start? 
Leave it with us. We’ve got decades of combined experience and all the requisite skills, right here under one roof.  We do great clean design and compelling content, of course. But we do it with a plan. We’re big picture, never piecemeal. At Sandcastle, you get smart marketing that’s strategic, consistent and professional. It’s marketing that works.  

If you want your business to flourish, talk to Team Sandcastle. We love nothing more than putting our heads together to help our clients thrive. 

our people

meet the team.

Kieran O'Neill
Managing Director
Managing Director Kieran loves a project. His meticulous attention to detail makes him a respected authority in the fields of project management and strategic business consultancy. With a background spanning construction, engineering, mining, hospitality, tourism and design, Kieran brings practical nous to Sandcastle’s creative environment. His steady counsel drives growth and innovation as he seamlessly guides projects to fruition from the ground up. Kieran is also MD of Cogplex, where he gets to flex his project management muscles in the name of exceptional outcomes. He is a sought-after consultant in an increasingly competitive business environment.Outside of work, Kieran enjoys ocean swimming, cycling, a good wine, and spending time with his family.
Anton Blume
Creative Director
Creative Director Anton’s superpower is blending design brilliance with strategic savvy. He’s a master at turning fresh concepts into sparkling campaigns that land. With diverse industry experience spanning 15 years in the private, non-profit and government sectors in both Europe and Australia, he has several award-winning projects under his belt. With a strong focus on sustainable design and narrative strategy, Anton’s flair for innovative storytelling yields high-impact results. Outside of work, Anton is a kitesurfer, dog walker and father to George, the canine matriarch of the Sandcastle family.
Jessica Dunn
Social Media Specialist
Jess works in the sweet spot where strategy meets creativity. As a specialist in social media, marketing and creative content, she helps brands reach new audiences and nail well-defined marketing goals. Jess has spent a decade in social media and content generation as a creator, innovator, influencer and strategist. Her digital skills are underpinned by 15 years in retail, hospitality and customer service. Jess is all about high impact social media campaigns with tangible results. Increasing engagement, creating leads and building brand awareness is her specialty. In addition to everything social, Jess is a wife, mother of two, and a lover of lattes and the beach – with an eye for photography.
Tanya Kay
Business Development Manager
Tanya is an energising, innovative problem solver, known for connecting people and opportunities. She has three decades of experience as a marketer and business development professional. She has a track record for consistently driving growth in both start-up and turn around environments. Her career spans professional services, publishing, business events and tourism. Originally from South Africa via New Zealand, Tanya is passionate about travel, food, movies and music.
Meg Anderson
Communication Specialist
Got a brand story to tell? Ask Meg. She has a knack for turning loose concepts into concise, compelling words. A recovering journalist with a battered passport, Meg now uses her wordsmithery to help local brands shine. She writes strategic content for websites, marketing campaigns, thought leadership pieces and everything in between. Her words make things make sense. When she’s not writing for others, Meg writes flash fiction for fun, and makes art out of wire. Usually there are dogs involved.
Ethan Pritchard
Junior Graphic & Web Designer
Ethan is part of the team’s creative engine, transforming ideas into visual experiences that resonate across both digital and print, bringing a fresh creative perspective with roots firmly planted in the Southwest. His commitment to both design and study reflects his drive to grow as a creative professional. Working directly with Anton, Sandcastle’s Creative Director, Ethan is developing his skills while contributing fresh ideas to the team’s projects. Away from the desk, he enjoys a round of golf, watching the footy, and winding down at the beach.
the agency

our story.

Like all good inventions, Sandcastle was born out of necessity.
Here in Western Australia’s burgeoning South West corner, we were seeing brilliant new ventures pop up all the time. It’s that kind of place: world-class wineries and tourism outfits, classy wellness retreats and clever food innovations. Not to mention the cultural experiences, and the many services expanding in lockstep with the growing population.  

They all needed someone to tell their story.  

We understood that most people are really good at what they do, and not so good at getting word out about it. We saw a lot of people dabbling with haphazard marketing, and getting despondent when they heard crickets. 

So we got together and offered to help.  

We knew that business owners wanted to get on with what they do best, so we made it easy. By joining forces as a small agency, we could offer a complete one-stop service.

Logo and web design. Branding. Copywriting. Social media. Digital marketing. All the things our clients wanted to hand over to a trusted partner, knowing it would be fuss-free, knowing they’d get results.

Before we hung up our shingle in Busselton, we were each marketing professionals who’d gleaned our experience around the world. Having all chosen to settle in regional Western Australia, we know and appreciate the communities around us. We’re part of the fabric here. We feel lucky to have itas our playground. 

This is our happy place. We love the beauty, the earthiness, the freshness and the simplicity. It’s no accident that Sandcastle’s work is all those things, too. You’ll find us approachable and real, and brimming with good ideas. Everything’s possible. We’re here to make sure of it.
Sandcastle Agency cherishes and respects the enduring cultural contributions of Australia's First Nation’s People, honoring their spiritual connection to the land across generations.